How to comply with Visa's trial subscription requirements
As of April 18th, 2020 - Visa is requiring anyone processing subscriptions with a trial to comply with a new specific set of rules. Here is an overview of what they are requiring.
MemberSpace makes it easy for you to comply!
Here is what you need to do on your end to make sure you are in compliance with Visa's new rules:
- Make sure you provide details of the goods and services in your existing Member Plan's optional 'Additional Plan Description'. To get there, go to your MemberSpace account > click Member Plans > edit any existing plan.
If you're creating a new plan, you'll see the 'Additional Plan Description' right in the form:
This description will show when members are first joining a plan (before entering payment), in the invoice receipt PDF we send them after being charged, and in your Member Emails for Welcome and Trial Is Starting.
Also, generally it's a good idea to have a Terms & Conditions page or document that you have members agree to (via a custom sign up field) when they create their account. Specifically one that describes your subscription and free trial offer. Here is an example from Stripe.
Make sure you keep these Member Emails of ours enabled: 'Trial Is Starting', 'Successful Charge Receipt', and 'Welcome Email'.
To check go to your MemberSpace account > click on Customize in the top navigation > click on Member Emails > and then find the email you want to check and click it:
We use these emails to comply with most of the items Visa requires such as the date the member will be billed and how to cancel.
If you disable any of these emails or remove variables within them, MemberSpace may not be able to help you comply with Visa's requirements.
We will automatically send the default 'Welcome Email' whenever someone joins a plan (or starts a trial). If you add Welcome Emails per plan we will send those instead for each plan.
We will automatically send a new email called 'Trial Is Starting' whenever someone starts a trial on any Member Plan of yours (and whenever they switch to a different plan's trial).
We will also automatically send the 'Successful Charge Receipt' email any time a member of yours is actually charged via a Member Plan.
- This entire step only applies if you've modified Member Emails prior to May 1, 2020. If you haven't, skip to Step 5.
If you've previously modified your Welcome Email and/or Successful Charge Receipt email, you'll need to make sure both of those emails are enabled and reset. If you've added any custom wording or styling to those emails we recommend copying that to a separate note or document before resetting the email.
Then after you reset, add your changes back in since we'll have new important content and variables included in these emails by default now.
If you've previously created a Welcome Email for a specific plan, you will need to copy that text, paste it to a separate note or document, DELETE the email, and then recreate that email. There isn't an option to reset in that case unfortunately.
- The requirement below has been postponed until April 17, 2021:
Make sure your Statement Descriptor in Stripe is 10 characters or less. You can check and edit that here.
This is important because Stripe has a 22 character limit for the Statement Descriptor and when a member's trial ends the Descriptor will be appended to include *TRIAL OVER which will take up 11 of your 22 available characters.